{"id":5332,"date":"2022-01-14T11:30:41","date_gmt":"2022-01-14T10:30:41","guid":{"rendered":"https:\/\/www.virteem.fr\/?p=5332"},"modified":"2022-10-14T18:01:10","modified_gmt":"2022-10-14T16:01:10","slug":"visite-virtuelle-360","status":"publish","type":"post","link":"http:\/\/www.virteem.fr\/en\/visite-virtuelle-360\/","title":{"rendered":"Qu\u2019est-ce qu\u2019une visite virtuelle 360\u00b0 ?"},"content":{"rendered":"
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<\/h4>\n

Une visite virtuelle\u00a0<\/strong>est un concept qui rel\u00e8ve de l\u2019assemblage de diff\u00e9rentes\u00a0captations d\u2019images \u00e0 360\u00b0<\/strong>. Il peut s\u2019agir de\u00a0simples photographies,<\/strong>\u00a0de\u00a0photos panoramiques \u00e0 360<\/strong>\u00b0 ou bien d\u2019une r\u00e9alisation\u00a03D.\u00a0<\/strong>Pour cela, une intervention sur place est n\u00e9cessaire afin de r\u00e9aliser\u00a0un shooting<\/strong>\u00a0avec un appareil ou un\u00a0drone.<\/strong><\/p>\n

Les images assembl\u00e9es forment diff\u00e9rents\u00a0points de vues<\/strong> reli\u00e9s entre eux afin de cr\u00e9er une visite dynamique et interactive du site.<\/strong><\/p>\n

L\u2019internaute peut donc se d\u00e9placer \u00e0 travers les images et les contenus int\u00e9gr\u00e9s \u00e0 sa guise. La solution offre donc\u00a0une immersion autonome \u00e0 travers un \u00e9cran ou bien un casque de r\u00e9alit\u00e9 virtuelle.<\/strong><\/p>\n

Quelles sont les fonctionnalit\u00e9s d\u2019une visite virtuelle?<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les diff\u00e9rentes possibilit\u00e9s d\u2019une visite \u00e0 360\u00b0<\/h2><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n
  • L\u2019int\u00e9gration de contenus<\/li>\n<\/ul><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    L\u2019objectif est d\u2019int\u00e9grer\u00a0des points d\u2019informations interactifs<\/strong>\u00a0\u00e0 l\u2019int\u00e9rieur des visites pour apporter plus de donn\u00e9es aux clients. Ces contenus peuvent \u00eatre sous forme\u00a0de texte, vid\u00e9o, image<\/strong>\u00a0ou encore des documents PDF<\/b>.<\/p>\n

    En interagissant avec la solution, l\u2019internaute va pouvoir\u00a0construire son propre parcours client,<\/strong>\u00a0ce qui va am\u00e9liorer son exp\u00e9rience.<\/p>\n

    Chaque visite est unique, il s\u2019agit\u00a0de contenu pull.<\/strong><\/p>\n

    Cela signifie qu\u2019au lieu de subir les informations (contenu push), les consommateurs vont aller chercher l\u2019information par eux-m\u00eames avec\u00a0des d\u00e9placements virtuels personnalis\u00e9s.<\/strong><\/p>\n

    Par cons\u00e9quent, ils ont la possibilit\u00e9 de trouver les r\u00e9ponses \u00e0 leurs propres questions et de naviguer\u00a0de mani\u00e8re autonome<\/strong>, ce qui rend leur\u00a0exp\u00e9rience unique.\u00a0<\/strong>Le but est de captiver et de retenir<\/strong>\u00a0l\u2019internaute avec des informations d\u00e9voil\u00e9es au fur et \u00e0 mesure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      \n
    • Les boutons d\u2019\u00ab\u00a0appel \u00e0 l\u2019action\u00a0\u00bb<\/li>\n<\/ul><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Appel\u00e9 \u00e9galement\u00a0boutons \u00ab\u00a0call to action\u00a0\u00bb<\/strong>, des modules vont \u00eatre int\u00e9gr\u00e9s dans les visites pour inciter l\u2019internaute \u00e0\u00a0effectuer une action.<\/strong>\u00a0Cette action peut se traduire par une demande d\u2019information de contact, de r\u00e9servation, un passage sur le site web ou encore un partage de la solution sur les r\u00e9seaux sociaux. Tout cela participe \u00e0\u00a0la visibilit\u00e9 de la marque.<\/strong><\/p>\n

      En interagissant avec l\u2019outil et en effectuant des actions, le visiteur se sent plus\u00a0en confiance, rassur\u00e9 face \u00e0 la solution.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      • L\u2019objectif d\u2019une visite virtuelle : marketing & formation<\/li>\n<\/ul><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        La visite virtuelle 360\u00b0 s\u2019adapte \u00e0 chaque probl\u00e9matique et \u00e0 chaque secteur d\u2019activit\u00e9. Les visites sont destin\u00e9es \u00e0 2 cat\u00e9gories :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          \n
        • \nLe marketing
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          Une visite virtuelle 360\u00b0 am\u00e9liore la communication digitale en renvoyant une image de marque dynamique.<\/strong>\u00a0Elle favorise\u00a0l\u2019exp\u00e9rience client<\/strong>\u00a0et de ce fait\u00a0optimise la visibilit\u00e9<\/strong>\u00a0\u00e0 travers le web et la e-reputation. Ainsi cet outil m\u00e8ne \u00e0\u00a0la conversion.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            \n
          • \nLa formation
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            Une visite virtuelle 360\u00b0 permet d\u2019am\u00e9liorer la r\u00e9tention d\u2019information<\/strong>\u00a0et d\u2019optimiser la communication en interne pour int\u00e9grer les nouveaux arrivants ou collaborateurs \u00e0 distance.<\/p>\n

            Pour conclure, les caract\u00e9ristiques et fonctionnalit\u00e9s des visites permettent de\u00a0favoriser la communication digitale en interne et externe.\u00a0\u00a0<\/strong>On donne un aspect plus ludique et personnalis\u00e9 \u00e0 la visite au vue de\u00a0l\u2019optimisation du retour sur investissement (ROI).<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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              \n
            • L\u2019\u00e9volution d\u2019une solution<\/strong><\/li>\n<\/ul><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              La visite peut avoir 2 fonctionnalit\u00e9s qui permettent d\u2019apporter des am\u00e9liorations par la suite et g\u00e9n\u00e9rer le maximum de leads :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                \n
              • \nBack Office mis \u00e0 disposition des clients<\/strong>
                \n<\/li>\n<\/ul><\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                Il s\u2019agit de pouvoir modifier les contenus int\u00e9gr\u00e9s en temps r\u00e9el de mani\u00e8re illimit\u00e9e et r\u00e9utiliser les panneaux 360\u00b0 pour la r\u00e9alisation d\u2019autres solutions telles que des jeux \u00e0 360\u00b0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                  \n
                • \nAnalytics<\/strong>
                  \n<\/li>\n<\/ul><\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                  Suite \u00e0 la mise en place de la visite,\u00a0une analyse statistique<\/strong>\u00a0du parcours utilisateur des clients est r\u00e9alis\u00e9e \u00e0 l\u2019aide\u00a0d\u2019indicateurs de performance<\/strong>. Avec un syst\u00e8me de\u00a0monitoring et de tracking<\/strong>\u00a0des r\u00e9sultats, on peut am\u00e9liorer la solution pour arriver \u00e0 une optimisation du ROI (retour sur investissement) rapide.<\/strong><\/p>\n

                  Avec\u00a0Virteem, <\/strong>comme chaque entreprise a son histoire \u00e0 raconter, les visites virtuelles sont\u00a0r\u00e9alis\u00e9es sur-mesure<\/strong>\u00a0et r\u00e9pondent \u00e0 la probl\u00e9matique des clients. Chaque solution est\u00a0unique<\/strong>\u00a0et permet de surprendre les visiteurs.<\/p>\n

                  \u00a0<\/p>\n

                  Les mots cl\u00e9s des visites virtuelles \u00e0 360\u00b0 sont\u00a0l\u2019innovation, la performance et l\u2019unicit\u00e9.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                  Les diff\u00e9rentes possibilit\u00e9s d\u2019une visite \u00e0 360\u00b0 L\u2019int\u00e9gration de contenus L\u2019objectif est d\u2019int\u00e9grer\u00a0des points d\u2019informations interactifs\u00a0\u00e0 l\u2019int\u00e9rieur des visites pour apporter plus de donn\u00e9es aux clients. Ces contenus peuvent \u00eatre […]<\/p>\n","protected":false},"author":2,"featured_media":6071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visite-virtuelle","grve-entry-item","grve-blog-item"],"yoast_head":"\nQu\u2019est-ce qu\u2019une visite virtuelle 360\u00b0 ? - Virteem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virteem.fr\/en\/visite-virtuelle-360\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce qu\u2019une visite virtuelle 360\u00b0 ? - Virteem\" \/>\n<meta property=\"og:description\" content=\"Les diff\u00e9rentes possibilit\u00e9s d\u2019une visite \u00e0 360\u00b0 L\u2019int\u00e9gration de contenus L\u2019objectif est d\u2019int\u00e9grer\u00a0des points d\u2019informations interactifs\u00a0\u00e0 l\u2019int\u00e9rieur des visites pour apporter plus de donn\u00e9es aux clients. 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