{"id":18556,"date":"2025-08-29T09:57:53","date_gmt":"2025-08-29T07:57:53","guid":{"rendered":"https:\/\/www.virteem.fr\/?page_id=18556"},"modified":"2025-09-08T19:24:11","modified_gmt":"2025-09-08T17:24:11","slug":"limpact-de-la-visite-virtuelle-sur-le-parcours-dachat","status":"publish","type":"page","link":"https:\/\/www.virteem.fr\/en\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\/","title":{"rendered":"Livre Blanc &#8211; L&rsquo;impact de la visite virtuelle sur le parcours d&rsquo;achat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18556\" class=\"elementor elementor-18556\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d35befe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d35befe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23a718d\" data-id=\"23a718d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed1a1b elementor-widget elementor-widget-spacer\" data-id=\"9ed1a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a2132e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a2132e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87fd0b6\" data-id=\"87fd0b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5cb0f7 grve-elementor-align-center elementor-widget elementor-widget-impeka_title\" data-id=\"a5cb0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"grve-element grve-title grve-h1\"><span>L'impact de la visite virtuelle sur le parcours d'achat<br><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa4d3f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa4d3f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-035c514\" data-id=\"035c514\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cd35d4 elementor-widget elementor-widget-spacer\" data-id=\"1cd35d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4796501 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4796501\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ec2264\" data-id=\"3ec2264\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f34329 grve-elementor-align-left elementor-widget elementor-widget-impeka_image_single\" data-id=\"9f34329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_image_single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"grve-element grve-image\">\r\n\t<div class=\"grve-image-item\">\r\n\t\t\r\n\r\n<div class=\"grve-image-wrapper grve-none\">\r\n\t\t<div class=\"grve-thumbnail-wrapper\"  style=\"width: 1380px;\"><div class=\"grve-thumbnail\"  style=\"padding-top: 37.174%;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1380\" height=\"513\" src=\"https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92.png\" class=\"attachment-full size-full grve-lazy-load lazyload\" alt=\"L&#039;impact de la visite virtuelle sur le parcours d&#039;achat\" data-column-space=\"auto\" data-lazyload=\"\" data-grve-filter=\"yes\" srcset=\"https:\/\/www.virteem.fr\/wp-content\/themes\/impeka\/images\/empty\/empty.png\" data-src=\"https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92.png 1380w, https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92-300x112.png 300w, https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92-1024x381.png 1024w, https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92-768x285.png 768w, https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92-18x7.png 18w, https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92-500x186.png 500w, https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92-800x297.png 800w, https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92-1280x476.png 1280w\" data-expand=\"1\" \/><\/div><\/div>\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ef5428 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ef5428\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8513ee4\" data-id=\"8513ee4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e559b elementor-widget elementor-widget-spacer\" data-id=\"61e559b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7225742 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7225742\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a65661\" data-id=\"7a65661\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa59e3e grve-elementor-align-left elementor-widget elementor-widget-impeka_title\" data-id=\"fa59e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"grve-element grve-title grve-h3 grve-text-primary-1\"><span>Introduction<br><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee5a47 elementor-widget elementor-widget-text-editor\" data-id=\"bee5a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le parcours d\u2019achat des consommateurs a \u00e9volu\u00e9 de mani\u00e8re significative. Aujourd\u2019hui, les clients ne se contentent plus de simples images ou descriptions textuelles. Ils recherchent plut\u00f4t des <strong>exp\u00e9riences immersives<\/strong> qui leur permettent d\u2019explorer un produit ou un service avant de prendre une d\u00e9cision d\u2019achat. La visite virtuelle s\u2019inscrit pleinement dans cette tendance. Elle <strong>transforme la relation entre les entreprises et leurs clients<\/strong> en leur permettant de vivre une exp\u00e9rience immersive, \u00e0 la fois r\u00e9aliste et engageante. <br \/><br \/>De ce fait, nous analyserons l\u2019impact de la visite virtuelle \u00e0 chaque \u00e9tape du parcours d\u2019achat. Nous montrerons ensuite comment elle cr\u00e9e de la valeur pour les consommateurs et permet aux entreprises de<strong> se d\u00e9marquer de la concurrence<\/strong>. Enfin, nous mettrons en \u00e9vidence les <strong>b\u00e9n\u00e9fices<\/strong> de cette technologie innovante et son impact sur la conversion des prospects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3bace6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3bace6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b500ac\" data-id=\"9b500ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-776d134 elementor-widget elementor-widget-spacer\" data-id=\"776d134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f59c5f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"4f59c5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8287df5\" data-id=\"8287df5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9614057 elementor-widget elementor-widget-image\" data-id=\"9614057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.virteem.fr\/wp-content\/uploads\/elementor\/thumbs\/casque-de-realite-virtuelle-futuriste-de-haute-technologie-1-scaled-rb9dtn79j0y9l3aopuumogn2zkt1jp593btffxs4wc.jpg\" title=\"Livre Blanc &#8211; L&rsquo;impact de la visite virtuelle sur le parcours d&rsquo;achat\" alt=\"L&#039;impact de la visite virtuelle sur le parcours d&#039;achat\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5b835e8\" data-id=\"5b835e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f0320f elementor-widget elementor-widget-text-editor\" data-id=\"2f0320f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>La visite virtuelle permet une exploration d\u00e9taill\u00e9e des produits et services. Elle int\u00e8gre des points d\u2019information interactifs, des descriptions multim\u00e9dias et des d\u00e9monstrations immersives.<\/strong><\/em><\/p><p data-start=\"159\" data-end=\"640\">En interagissant avec les \u00e9l\u00e9ments d\u2019une visite virtuelle, les clients comprennent plus facilement les fonctionnalit\u00e9s et les avantages des produits. De plus, cette immersion leur permet de se projeter dans un environnement avant m\u00eame de s&rsquo;y d\u00e9placer physiquement. Ensuite, comme les visites virtuelles sont accessibles 24\/7, elles suppriment les contraintes g\u00e9ographiques et temporelles. Ainsi, les utilisateurs peuvent explorer un produit ou un service \u00e0 leur rythme.<\/p><p data-start=\"642\" data-end=\"1160\">Par ailleurs, la visite virtuelle joue un r\u00f4le cl\u00e9 dans la phase de recherche et de comparaison. Elle r\u00e9duit les incertitudes et permet aux acheteurs de mieux comprendre les caract\u00e9ristiques d\u2019un produit ou d\u2019un service. De ce fait, elle renforce la transparence et la confiance, deux \u00e9l\u00e9ments essentiels du processus d\u2019achat.\u00a0<\/p><p data-start=\"999\" data-end=\"1377\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a4b210 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a4b210\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2269036\" data-id=\"2269036\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63dc290 elementor-widget elementor-widget-spacer\" data-id=\"63dc290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0031fa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0031fa1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d822fd\" data-id=\"0d822fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31e99c7 grve-elementor-align-center elementor-widget elementor-widget-impeka_title\" data-id=\"31e99c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 data-animation=\"appear-down\" data-delay=\"200\" data-duration=\"normal\" class=\"grve-element grve-title grve-appear-animation grve-advanced-animation grve-animated-item grve-h4 grve-text-white\"><span>Quelques chiffres cl\u00e9s<br><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-82a74d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82a74d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b970ee1\" data-id=\"b970ee1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b4c4e0 grve-elementor-align-center elementor-widget elementor-widget-impeka_counter\" data-id=\"3b4c4e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div data-animation=\"fade-in-up\" data-delay=\"300\" data-duration=\"very-fast\" class=\"grve-element grve-counter grve-animated-item\"><div class=\"grve-counter-content\"><div class=\"grve-counter-item grve-h3 grve-text-white\"><span data-thousands-separator-vis=\"yes\" data-thousands-separator=\"\" data-prefix=\"\" data-suffix=\"%\" data-start-val=\"40\" data-end-val=\"82\" data-decimal-points=\"0\" data-decimal-separator=\"\" >40<\/span><\/div><h3 class=\"grve-counter-title grve-leader-text grve-text-white\">des voyageurs d\u00e9clarent qu\u2019une visite virtuelle d\u2019un h\u00f4tel les aide \u00e0 faire un choix plus \u00e9clair\u00e9 avant la r\u00e9servation<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-403abf8\" data-id=\"403abf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4839be6 grve-elementor-align-center elementor-widget elementor-widget-impeka_counter\" data-id=\"4839be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div data-animation=\"fade-in-up\" data-delay=\"300\" data-duration=\"very-fast\" class=\"grve-element grve-counter grve-animated-item\"><div class=\"grve-counter-content\"><div class=\"grve-counter-item grve-h3 grve-text-white\"><span data-thousands-separator-vis=\"yes\" data-thousands-separator=\"\" data-prefix=\"\" data-suffix=\"%\" data-start-val=\"30\" data-end-val=\"60\" data-decimal-points=\"0\" data-decimal-separator=\"\" >30<\/span><\/div><h3 class=\"grve-counter-title grve-leader-text grve-text-white\">des acheteurs immobiliers pr\u00e9f\u00e8rent visiter un bien en ligne avant de prendre rendez-vous pour une visite physique<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-51a8e2b\" data-id=\"51a8e2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92015b1 grve-elementor-align-center elementor-widget elementor-widget-impeka_counter\" data-id=\"92015b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div data-animation=\"fade-in-up\" data-delay=\"300\" data-duration=\"very-fast\" class=\"grve-element grve-counter grve-animated-item\"><div class=\"grve-counter-content\"><div class=\"grve-counter-item grve-h3 grve-text-white\"><span data-thousands-separator-vis=\"yes\" data-thousands-separator=\"\" data-prefix=\"\" data-suffix=\"%\" data-start-val=\"30\" data-end-val=\"70\" data-decimal-points=\"0\" data-decimal-separator=\"\" >30<\/span><\/div><h3 class=\"grve-counter-title grve-leader-text grve-text-white\">des consommateurs se sentent plus en confiance pour acheter un produit apr\u00e8s l\u2019avoir visualis\u00e9 en 3D ou en visite virtuelle<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5938a6 elementor-widget elementor-widget-menu-anchor\" data-id=\"f5938a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"PF\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154ff3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154ff3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5365144\" data-id=\"5365144\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c02231a elementor-widget elementor-widget-spacer\" data-id=\"c02231a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f895319 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"f895319\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42049c5\" data-id=\"42049c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebfc4e grve-elementor-align-left elementor-widget elementor-widget-impeka_title\" data-id=\"cebfc4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"grve-element grve-title grve-h3\"><span>Acc\u00e9dez au contenu complet en t\u00e9l\u00e9chargeant le livre blanc<br><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45708d9 elementor-widget elementor-widget-text-editor\" data-id=\"45708d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyse d\u00e9taill\u00e9e, tendances du secteur, bonnes pratiques, conseils op\u00e9rationnels &#8230;\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-287bd94\" data-id=\"287bd94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cec5d8b elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"cec5d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Livre Blanc - L&#039;impact de la visite virtuelle sur le parcours d&#039;achat\" aria-label=\"Livre Blanc - L&#039;impact de la visite virtuelle sur le parcours d&#039;achat\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"18556\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"cec5d8b\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"L&#039;impact de la visite virtuelle sur le parcours d&#039;achat\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"18556\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nom elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nom\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNom Pr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nom]\" id=\"form-field-nom\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_686d78f elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_686d78f\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tT\u00e9l\u00e9phone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_686d78f]\" id=\"form-field-field_686d78f\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Seuls les caract\u00e8res de num\u00e9ros de t\u00e9l\u00e9phone (#, -, *, etc.) sont accept\u00e9s.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3bc9f4a elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3bc9f4a\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSoci\u00e9t\u00e9\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3bc9f4a]\" id=\"form-field-field_3bc9f4a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Soci\u00e9t\u00e9\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha elementor-field-group elementor-column elementor-field-group-field_6686a46 elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_6686a46\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdXKZMpAAAAAKEgSZOZAt6td_nKrbuAfBa2ThAu\" data-type=\"v2_checkbox\" data-theme=\"light\" data-size=\"normal\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42fbc33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42fbc33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bf81b9\" data-id=\"6bf81b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2a9ec2 grve-elementor-align-left elementor-widget elementor-widget-impeka_button\" data-id=\"a2a9ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div data-animation=\"fade-in-right\" data-delay=\"0\" data-duration=\"slow\" class=\"grve-element grve-animated-item\"><a href=\"https:\/\/www.virteem.fr\/blog\/\" class=\"grve-btn-text grve-btn-line grve-line-left grve-text-primary-1 grve-text-hover-primary-1 grve-btn-medium\">\r\n\t\t<div class=\"grve-btn-inner\">\r\n\t\t<span>D\u00e9couvrez les derni\u00e8res actualit\u00e9s et innovations en r\u00e9alit\u00e9 virtuelle<\/span>\r\n\t\t\t<span class=\"grve-line grve-bg-primary-1\"><\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9da0cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9da0cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d756391\" data-id=\"d756391\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d91c5e2 elementor-widget elementor-widget-spacer\" data-id=\"d91c5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd05014 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd05014\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef2c875\" data-id=\"ef2c875\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a29dad grve-elementor-align-left elementor-widget elementor-widget-impeka_typed_text\" data-id=\"3a29dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_typed_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"grve-element grve-typed-text grve-h3\"><span class=\"grve-typed-text-prefix\"> <\/span><span class=\"grve-animated-text\"><span id=\"grve-typed-item-6a3b116f2ce25\" class=\"grve-text-white\"><span class=\"grve-hidden\">\u00c7a vous tente ?;On s'appelle ?<\/span><\/span><\/span><span class=\"grve-typed-text-suffix\"> <\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ebdae elementor-widget elementor-widget-text-editor\" data-id=\"a6ebdae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contactez-nous pour obtenir une d\u00e9monstration adapt\u00e9e \u00e0 vos besoins.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e19d72f\" data-id=\"e19d72f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd16933 grve-elementor-align-center elementor-widget elementor-widget-impeka_button\" data-id=\"dd16933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"grve-element\"><a href=\"\/contact\/\" class=\"grve-btn-text grve-btn-line grve-line-left grve-text-white grve-text-hover-white grve-btn-medium\">\r\n\t\t<div class=\"grve-btn-inner\">\r\n\t\t<span>Contact<\/span>\r\n\t\t\t<span class=\"grve-line grve-bg-white\"><\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ce livre blanc explore l\u2019impact des visites virtuelles sur le parcours d\u2019achat des consommateurs. Il montre comment ces exp\u00e9riences immersives influencent les d\u00e9cisions, augmentent l\u2019engagement et facilitent la conversion, tout en offrant un nouveau levier strat\u00e9gique pour les marques et les points de vente.<\/p>","protected":false},"author":3,"featured_media":19505,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"L'impact de la visite virtuelle sur le parcours d'achat","_seopress_titles_desc":"D\u00e9couvrez comment les visites virtuelles transforment le parcours d\u2019achat et influencent les d\u00e9cisions des consommateurs","_seopress_robots_index":"","inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-18556","page","type-page","status-publish","has-post-thumbnail","hentry","grve-entry-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;impact de la visite virtuelle sur le parcours d&#039;achat<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la visite virtuelle transforme le parcours d\u2019achat et influence les d\u00e9cisions des consommateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virteem.fr\/en\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;impact de la visite virtuelle sur le parcours d&#039;achat\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment la visite virtuelle transforme le parcours d\u2019achat et influence les d\u00e9cisions des consommateurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.virteem.fr\/en\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\/\" \/>\n<meta property=\"og:site_name\" content=\"Virteem\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T17:24:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.virteem.fr\/wp-content\/uploads\/2025\/09\/Vignette-Blog-92.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.virteem.fr\\\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\\\/\",\"url\":\"https:\\\/\\\/www.virteem.fr\\\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\\\/\",\"name\":\"L'impact de la visite virtuelle sur le parcours d'achat\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.virteem.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.virteem.fr\\\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.virteem.fr\\\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.virteem.fr\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Vignette-Blog-92.png\",\"datePublished\":\"2025-08-29T07:57:53+00:00\",\"dateModified\":\"2025-09-08T17:24:11+00:00\",\"description\":\"D\u00e9couvrez comment la visite virtuelle transforme le parcours d\u2019achat et influence les d\u00e9cisions des consommateurs.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.virteem.fr\\\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.virteem.fr\\\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.virteem.fr\\\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.virteem.fr\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Vignette-Blog-92.png\",\"contentUrl\":\"https:\\\/\\\/www.virteem.fr\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Vignette-Blog-92.png\",\"width\":1380,\"height\":513,\"caption\":\"L'impact de la visite virtuelle sur le parcours d'achat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.virteem.fr\\\/limpact-de-la-visite-virtuelle-sur-le-parcours-dachat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/www.virteem.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Livre Blanc &#8211; 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