{"id":5228,"date":"2022-03-21T17:42:43","date_gmt":"2022-03-21T16:42:43","guid":{"rendered":"https:\/\/www.virteem.fr\/?p=5228"},"modified":"2022-10-19T15:32:48","modified_gmt":"2022-10-19T13:32:48","slug":"tracking-statistique-visites-virtuelles-atout-marketing","status":"publish","type":"post","link":"https:\/\/www.virteem.fr\/en\/tracking-statistique-visites-virtuelles-atout-marketing\/","title":{"rendered":"Le tracking statistique des visites virtuelles : un atout marketing puissant"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5228\" class=\"elementor elementor-5228\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b907e77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b907e77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d28cb5c\" data-id=\"6d28cb5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-396479dd elementor-widget elementor-widget-text-editor\" data-id=\"396479dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suite \u00e0 la mise en place d\u2019une solution \u00e0 360\u00b0,<strong> un suivi statistique<\/strong>, appel\u00e9 <strong>Analytics<\/strong>, est r\u00e9alis\u00e9 sur le parcours utilisateur des clients \u00e0 l\u2019aide <strong>d\u2019indicateurs de performance<\/strong>. On appelle ces analyses<strong> de l\u2019\u00abuser tracking\u00bb<\/strong>, issues des statistiques et permettant d\u2019analyser le parcours client des visiteurs, leurs diff\u00e9rentes actions et la fr\u00e9quentation de leur utilisation. Il s\u2019agit d\u2019un syst\u00e8me de <strong>monitoring et de tracking statistique des r\u00e9sultats<\/strong>, qui permet de r\u00e9colter <strong>le maximum d\u2019informations<\/strong>\u00a0concernant<strong>\u00a0l\u2019audience et la consultation de la solution.<\/strong><\/p><p>Une fois\u00a0<strong>une visite virtuelle 360\u00b0<\/strong>\u00a0ouverte aux internautes, on cherche \u00e0 avoir un retour, des r\u00e9sultats sur notre support pour pouvoir<strong>\u00a0l\u2019am\u00e9liorer par la suite en fonction des diff\u00e9rentes attentes.\u00a0<\/strong>Il faut d\u00e9terminer ce qui fonctionne le mieux pour attirer encore plus de visiteurs et g\u00e9n\u00e9rer plus de leads. L\u2019objectif est d\u2019arriver \u00e0 l\u2019<strong>optimisation d\u2019un ROI (retour sur investissement) rapide.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dca7919 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dca7919\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc3c63f\" data-id=\"dc3c63f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05cf1e0 grve-elementor-align-left elementor-widget elementor-widget-impeka_title\" data-id=\"05cf1e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"impeka_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"grve-element grve-title grve-h2\"><span><h2>Les diff\u00e9rents\u00a0<strong>indicateurs de performance\u00a0<\/strong>des Analytics:<\/h2><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d66aa35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d66aa35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2a6864\" data-id=\"f2a6864\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd7ef84 elementor-widget elementor-widget-text-editor\" data-id=\"fd7ef84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2013 Informations sur les visiteurs\u00a0<\/strong>: \u00e2ge, r\u00e9gion.. pour avoir<strong>\u00a0un meilleur ciblage<\/strong><\/p><p><strong>\u2013 Nombre de vues uniques\u00a0<\/strong>: pour avoir une id\u00e9e sur\u00a0<strong>la visibilit\u00e9\u00a0<\/strong>de la solution<\/p><p><strong>\u2013 Le nombre de pages vues :<\/strong>\u00a0pour analyser la pertinence des points de vue et des informations apport\u00e9es tout au long de la visite.\u00a0<strong>Une multiplication par 40\u00a0<\/strong>sur du 360\u00b0<\/p><p><strong>\u2013 Les pages les plus consult\u00e9es\u00a0<\/strong>: pour d\u00e9terminer\u00a0<strong>le parcours de l\u2019utilisateur<\/strong>\u00a0et ses points d\u2019int\u00e9r\u00eats<\/p><p><strong>\u2013 Les \u00e9v\u00e9nements :<\/strong>\u00a0pour d\u00e9terminer quelles\u00a0<strong>sont les contenus les plus int\u00e9ressants<\/strong>\u00a0aux yeux des internautes<\/p><p><strong>\u2013 Le taux de rebond\u00a0<\/strong>: un indicateur qui mesure le pourcentage d\u2019internautes se retirant d\u2019un site web d\u00e8s l\u2019arriv\u00e9e dessus sans effectuer d\u2019autres clics. Il est de\u00a0<strong>80% en moyenne<\/strong>\u00a0en France et de seulement<strong>\u00a05% sur les supports 360\u00b0<\/strong><\/p><p><strong>\u2013 La dur\u00e9e moyenne de consultation :<\/strong>\u00a0pour d\u00e9terminer\u00a0<strong>l\u2019efficacit\u00e9 et la pertinence d\u2019une solution<\/strong>\u00a0du d\u00e9but jusqu\u2019\u00e0 la fin. Elle est en moyenne de\u00a0<strong>30 secondes et passe \u00e0 environ 3 minutes et 30 secondes sur du 360\u00b0<\/strong><\/p><p><strong>\u2013 La conversion :\u00a0<\/strong>pour analyser<strong>\u00a0l\u2019efficacit\u00e9 de la solution<\/strong>\u00a0et des\u00a0<strong>boutons d\u2019\u00ab\u00a0appel \u00e0 l\u2019action\u00a0\u00bb<\/strong>\u00a0ins\u00e9r\u00e9s dans les visites. On retrouve<strong>\u00a085% d\u2019augmentation<\/strong>\u00a0de passage \u00e0 l\u2019achat sur du 360\u00b0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fdf13f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fdf13f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a27568b\" data-id=\"a27568b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f80e071 elementor-widget elementor-widget-text-editor\" data-id=\"f80e071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les r\u00e9sultats sont\u00a0<strong>tr\u00e8s positifs\u00a0<\/strong>sur une solution \u00e0 360\u00b0 car cette derni\u00e8re attire du monde par son c\u00f4t\u00e9 innovation mais aussi par son<strong>\u00a0contenu pull<\/strong>. Cela veut dire que le client va chercher l\u2019information \u00e0 travers\u00a0<strong>des contenus int\u00e9gr\u00e9s<\/strong>\u00a0de<strong>\u00a0mani\u00e8re autonome, selon ses envies<\/strong>. Ainsi, il va passer plus de temps sur la plateforme et va \u00eatre plus intrigu\u00e9 par les informations propos\u00e9es.<\/p><p>Ces analytics sont extr\u00eamement int\u00e9ressantes d\u2019un point de vue de\u00a0<strong>l\u2019exp\u00e9rience utilisateur<\/strong>\u00a0pour d\u00e9terminer<strong>\u00a0les forces et faiblesses de sa visite virtuelle.<\/strong>\u00a0Par la suite, il est alors possible d\u2019ajuster le contenu et les diff\u00e9rentes fonctionnalit\u00e9s \u00e0 travers<strong>\u00a0le Backoffice \u00e0 disposition des clients.<\/strong><\/p><p>Au sein de\u00a0<strong>Virteem, <\/strong>nous mettons en place des solutions suivies\u00a0<strong>d\u2019un accompagnement sur le long terme<\/strong>\u00a0pour donner le plus d\u2019informations et\u00a0<strong>de conseils d\u2019am\u00e9liorations possibles.<\/strong>\u00a0L\u2019objectif est<strong>\u00a0l\u2019optimisation de la conversion par la pr\u00e9conisation de la meilleure utilisation possible des clients<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 la mise en place d\u2019une solution \u00e0 360\u00b0, un suivi statistique, appel\u00e9 Analytics, est r\u00e9alis\u00e9 sur le parcours utilisateur des clients \u00e0 l\u2019aide d\u2019indicateurs de performance. On appelle [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[21],"tags":[],"class_list":["post-5228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-back-office","grve-entry-item","grve-blog-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le tracking statistique des visites virtuelles : un atout marketing puissant - Virteem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virteem.fr\/en\/tracking-statistique-visites-virtuelles-atout-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le tracking statistique des visites virtuelles : un atout marketing puissant - Virteem\" \/>\n<meta property=\"og:description\" content=\"Suite \u00e0 la mise en place d\u2019une solution \u00e0 360\u00b0, un suivi statistique, appel\u00e9 Analytics, est r\u00e9alis\u00e9 sur le parcours utilisateur des clients \u00e0 l\u2019aide d\u2019indicateurs de performance. 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