{"id":5268,"date":"2022-02-28T11:00:12","date_gmt":"2022-02-28T10:00:12","guid":{"rendered":"https:\/\/www.virteem.fr\/?p=5268"},"modified":"2022-10-19T15:33:21","modified_gmt":"2022-10-19T13:33:21","slug":"jeux-360-promotions-innovantes-virales","status":"publish","type":"post","link":"https:\/\/www.virteem.fr\/en\/jeux-360-promotions-innovantes-virales\/","title":{"rendered":"Des jeux 360\u00b0 pour des promotions innovantes et virales"},"content":{"rendered":"
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Les jeux vid\u00e9o utilisant la VR\u00a0<\/strong>se multiplient. Ils se servent de cet outil pour\u00a0grandir et gagner en visibilit\u00e9.<\/strong>\u00a0Un jeu est con\u00e7u pour \u00eatre\u00a0attractif et immersif<\/strong>. Ainsi, la VR va am\u00e9liorer l\u2019immersion\u00a0<\/strong>en plongeant un joueur dans un univers \u00e0 part isol\u00e9 avec un casque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00ab Au total, les revenus g\u00e9n\u00e9r\u00e9s par les jeux VR en 2019 s\u2019\u00e9l\u00e8veraient \u00e0\u00a0300 millions de dollars toutes plateformes confondues. \u00bb<\/em><\/strong><\/p><\/blockquote>

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\u00c0 l\u2019arriv\u00e9e de\u00a0ces nouveaux jeux en 360\u00b0<\/strong> sur le march\u00e9, l\u2019innovation a bluff\u00e9 le monde du gaming mais aussi celui des entreprises. Ainsi, la r\u00e9alit\u00e9 virtuelle a eu un tr\u00e8s grand succ\u00e8s et le secteur pr\u00e9sente des opportunit\u00e9s majeures, que ce soit pour une aventure sur console ou un jeu concours sur les r\u00e9seaux sociaux.<\/p>\n

Il s\u2019agit d\u2019un outil utilis\u00e9 sur diff\u00e9rents types de jeux 360\u00b0. On retrouve donc des solutions plus ou moins co\u00fbteuses selon le support et selon l\u2019objectif de d\u00e9part.<\/p>\n

On peut retrouver\u00a0diff\u00e9rents types de jeux virtuels<\/strong>\u00a0qui r\u00e9pondent \u00e0\u00a0diff\u00e9rentes probl\u00e9matiques<\/strong>\u00a0et objectifs \u00e0 atteindre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les jeux-vid\u00e9o en VR : une aventure immersive<\/h2><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00ab Les jeux vid\u00e9o repr\u00e9senteraient\u00a067%\u00a0des applications de lunettes AR d\u2019ici 2024. \u00bb<\/em><\/strong><\/p><\/blockquote>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dans un premier temps, on retrouve\u00a0les jeux vid\u00e9o VR<\/strong>\u00a0qui permettent de vivre une histoire remplie\u00a0d\u2019aventure en 3D<\/strong>. Ces jeux sont g\u00e9n\u00e9ralement plus co\u00fbteux et difficilement accessibles car ils requi\u00e8rent des supports tels que Oculus Rift, HTC Vive, PlayStation VR ou encore Gear VR.<\/strong><\/p>\n

Ainsi, hormis une utilisation gr\u00e2ce \u00e0 un salon d\u00e9di\u00e9 \u00e0 l\u2019\u00e9v\u00e9nement, il n\u2019est pas \u00e9vident de se procurer ce genre de jeu VR.<\/p>\n

Avec ce support, les joueurs ont la possibilit\u00e9 faire partie d\u2019une autre dimension\u00a0en contr\u00f4lant leurs actions de mani\u00e8re virtuelle<\/strong>\u00a0\u00e0 travers des manettes. L\u2019utilisateur peut\u00a0se d\u00e9placer \u00e0 360\u00b0\u00a0<\/strong>dans ce monde, ce qui rend son\u00a0exp\u00e9rience unique et totalement immersive<\/strong>. On peut \u00e9galement rajouter un casque audio pour plus de sensations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les jeux-concours 360\u00b0 des entreprises : Animation d\u2019une communaut\u00e9<\/h2><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00ab Plus de\u00a020.000 jeux et concours publicitaires\u00a0voient le jour chaque ann\u00e9e \u00bb<\/em><\/strong><\/p><\/blockquote>

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On retrouve des jeux \u00e0\u00a0360\u00b0 utilis\u00e9s<\/strong>\u00a0par des entreprises et d\u00e9di\u00e9s \u00e0 une communaut\u00e9 \u00e0 travers\u00a0les r\u00e9seaux sociaux.<\/strong> Ces jeux (utilisables avec ou sans une version VR) permettent d\u2019attirer des potentiels clients tout en faisant beaucoup de\u00a0\u00ab\u00a0bruit\u00a0\u00bb sur les m\u00e9dias sociaux.<\/strong>\u00a0Les internautes vont \u00eatre\u00a0captiv\u00e9s et marqu\u00e9s par la solution.<\/strong><\/p>\n

Ces solutions \u00e0 360\u00b0\u00a0<\/strong>sont con\u00e7ues dans un but p\u00e9dagogique, informatif ou encore communicationnel avec un environnement d\u2019apprentissage prenant la forme d\u2019un jeu vid\u00e9o.<\/p>\n

Concernant les entreprises, ce type de jeux-concours cherche \u00e0\u00a0amener de la visibilit\u00e9 et \u00e0 interagir avec sa communaut\u00e9\u00a0<\/strong>d\u2019une mani\u00e8re diff\u00e9rente. Ainsi, cela va\u00a0am\u00e9liorer l\u2019image de la marque qui se dynamise.<\/strong><\/p>\n

Pour cela, on peut cr\u00e9er une solution suite \u00e0\u00a0un shooting d\u2019un endroit r\u00e9el ou 3D.<\/strong>\u00a0\u00c0 l\u2019int\u00e9rieur de cette solution, nous allons int\u00e9grer des contenus qui permettent de mettre \u00e0 disposition des utilisateurs un jeu de recherche d\u2019objets par exemple. Cela va permettre de\u00a0cr\u00e9er virtuellement des\u00a0<\/strong>situations r\u00e9alistes<\/strong>\u00a0afin de participer \u00e0 un jeu de mani\u00e8re ludique et plus pertinente.<\/p>\n

Il est \u00e9galement possible de\u00a0r\u00e9utiliser des visites virtuelles 360\u00b0<\/strong>\u00a0d\u00e9j\u00e0 existantes afin de\u00a0la transformer en jeux-concours.<\/strong>\u00a0Cela passe par\u00a0un Backoffice<\/strong>\u00a0qui permet de modifier n\u2019importe qu\u2019elle visite virtuelle en temps r\u00e9el et de mani\u00e8re illimit\u00e9e.\u00a0<\/strong><\/p>\n

Ce jeu 360\u00b0 va permettre\u00a0d\u2019animer les r\u00e9seaux sociaux\u00a0<\/strong>et de se diff\u00e9rencier des concurrents avec\u00a0une approche de promotion diff\u00e9rente.<\/strong><\/p>\n

Dans tous les cas, l\u2019outil pr\u00e9sente\u00a0un atout majeur pour le d\u00e9veloppement de la marque\u00a0<\/strong>employeur d\u2019une entreprise. L\u2019objectif est de\u00a0faire d\u00e9couvrir les valeurs d\u2019un groupe<\/strong>\u00a0mais aussi\u00a0d\u2019apporter une meilleure compr\u00e9hension et r\u00e9tention de l\u2019information\u00a0<\/strong>puisque le jeu permet une mise en pratique avec\u00a0une exp\u00e9rience informationnelle.<\/strong><\/p>\n

D\u00e9couvrez tr\u00e8s prochainement nos \u00e9tudes de cas sur la r\u00e9alisation de diff\u00e9rents jeux \u00e0 360\u00b0 que nous avons r\u00e9alis\u00e9 pour nos clients :\u00a0The Set Hotel Collection, H\u00f4tel JW Marriot, Epicerie Edgar, Casino Barri\u00e8re Cannes\u2026.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Les jeux vid\u00e9o utilisant la VR\u00a0se multiplient. Ils se servent de cet outil pour\u00a0grandir et gagner en visibilit\u00e9.\u00a0Un jeu est con\u00e7u pour \u00eatre\u00a0attractif et immersif. Ainsi, la VR va am\u00e9liorer […]<\/p>\n","protected":false},"author":2,"featured_media":6072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visite-virtuelle","grve-entry-item","grve-blog-item"],"yoast_head":"\nDes jeux 360\u00b0 pour des promotions innovantes et virales - Virteem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.virteem.fr\/en\/jeux-360-promotions-innovantes-virales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des jeux 360\u00b0 pour des promotions innovantes et virales - Virteem\" \/>\n<meta property=\"og:description\" content=\"Les jeux vid\u00e9o utilisant la VR\u00a0se multiplient. 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